Recipes, science and purple trends, from the people who milled the yam.
Ube—also known as purple yam—has taken the world by storm. From dreamy purple lattes to mouthwatering desserts, this vibrant Filipino ingredient has quickly become...
Read the storyIf you’ve scrolled through Instagram or visited a modern bakery recently, chances are you’ve seen bright purple desserts labeled “ube.” From lattes and ice...
Read the storyDiscover expert answers to the top ube powder questions. Learn what ube powder is, how to use it for drinks and desserts, and how...
Read the storyRecipes, drops and club-only offers. A little purple joy in your inbox, never spam.
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Tag us in your lattes, cakes and experiments. We repost our favourites.
Ube banana bread
From the pouch
Devil fruit cookie
Ube tres leches
Ube pina colada
Ube pastry
Ube ice cream
Fresh from the oven
Iced ube latte
The pour
Latte to go
Ube latte art
